SCALA is a software company that makes great software for digital signage and advertising management.
You might call what Scala does Retail TV, Electronic Billboards, Dynamic Digital Signs, Narrowcasting, DOOH (Digital-Out-of-Home) Advertising, Out-of-Home Media Networks, Corporate Communications, Employee TV, Captive Audience Networks, Electronic Posters, or Digital Posters. They know your needs are unique; that’s why Scala has the digital signage software and the advertising management software that will give your digital signs and traditional signs the modern edge you’re looking for.
DESIGNER
Scala Designer is the fastest, most cost-effective solution for creating truly dynamic content for digital signage. You can author professional media in an attention-grabbing environment for virtually any type of display by incorporating your existing media files into a ScalaScript. From retail dynamic signage to government and education to business communications, Designer gives you more creative control of your content with flexibility and real-time edits not offered by video production. While your Scala network does not require that your content come from Designer, it is the best way to create rich, professional content that can be changed quickly and easily without sacrificing any attention-grabbing appeal.
CONTENT MANAGER
Managing your digital signage content can be challenging, but with the state-of-the-art content management, planning and scheduling tools included in Scala Content Manager, management and control of your network is both improved and simplified – reducing the resources required to control and maintain your network. Template support, plan-based content distribution, timetables, and playlists – keep you in control of your network from wherever you are in the world, from any Internet-connected computer.
Content Manager is a server-based application that schedules and manages the transmissions of multimedia content to hundreds, even thousands of digital signage displays from any Internet-connected computer. Advertising, news, training or virtually any other visual communication can be easily distributed to Scala Players via any standard Windows-based network. Content created using Designer, Template Composer, or industry standard applications can either be routed to the intended Players automatically or per your plan.
PLAYER
Scala Player provides stable, reliable multimedia playback for virtually any environment including entertainment, retail, government, finance, and education. Users can create content using Designer or other industry-standard applications, and distribute it to Scala Players using Content Manager (and Broadcast Server for satellite/multicast). The Player will continuously run and update the content on dynamic signage displays according to the plan set in place from the Content Manager. Plasmas, TVs, kiosks, text, graphics, sound, and video can be dynamically scheduled and customized at each Player location.
